Wii invest in Europe (PR related)

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Nintendo today revealed (Source: http://www.mcvuk.com/newsitem.php?id=24427) that they will invest 10 to 11 million Euro into marketing the Wii console in Europe.

That budget includes TV ads and online advertisment which will be the major point of their strategy. Called "Wii Move You" the Nintendo campaign will be all over the internet including Lycos, Yahoo and MSN. The campaign will start around mid-October an during the launch week everyone will know what the Wii is!

[triforce_keeper]

http://n-europe.com/forum/showthread.php?t=9423

Sorry mate :)

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Damn, stupid misleading threat titles.


MOD/ADMIN -> Please delete!

[Fresh]

In before delete!

[Nintendork]

I'm gonna post here because I can't be arsed.

Basically €11 million is a lot.
They spent £1m on the Channel 4 comedy blitz alone.. that's kinda cool, hopefully some of that marketing money will include an update to the website.

Doesn't really concern me much though.. I often know about games months before in magazines and on websites.. the adverts are merely for the masses.

[Sarka]

http://n-europe.com/forum/showthread.php?t=9423

Sorry mate :)

Indeed, sorry - Dante beat you to it.

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