CommanderSP
17-09-2005, 11:36 PM
Nintendo. A company who always try to innovate, a company who always put gameplay above everything else (you hear this Mikami?). In this generation however their new ideas seemed a bit forced, it was like the company tried to innovate just for the sake of it, thinking how to make games later.
But i do not wish to talk about the actual revolution, but the way it was promoted. In short, i have a feeling they did everything backwards. If they had played their cards in a different way, then you would get more people really excited with the console.
E3 2005. Iwata presents the new console but only the box and not the controller. For the last year, people were thinking what sort of idea Nintendo came up with in order to evolve video gaming. Yet Iwata kept stressing the fact that this is going to change the way we play games, hinting that they do not care about conventional games anymore. Then last friday we saw the controller. While many applauded Nintendo's bold move, many hardcore fans got too worried about this new way to play games because "they will NOT play Zelda with that". Then we get a Nintendo representative saying that there will be a classic joypad addon which will enable to play SNES/N64/GC games with ease. What's more, IGN made a mock up of a controller which could look like the one Nintendo mentioned and i have to add, THIS bit of info, along with that picture puts everything back in order.
But how could have they hyped this better? Well for starters, they could have had a much much better show back on E3 2005. They could unveal the revolution and JUST the classic controller addon, with that mystery slot. Nintendo could still stress that it is what goes in there that will revolutionise everything. Their exact words could be "that controller is not as important as you may think".
Moving forward to summer 2005. Shigsy could let slip the fact that "games may not use that controller at all as what we made is sufficient to replace it" and have everyone confused and VERY interested. Then on friday, they could start by showing the classic addon. Then they would put the REAL controller and have one demo using its functions WITH the classic controller. Then they would take it out, put the analog addon and run the prime3 demo showing how that can fully replace the old controller in certain situations.
Nintendo made everyone think that they do not care at all about third parties and all they want is to "fix what is broken" and this impression is still present. However if they did everything backwards, they could still stress this innovation but keep the impression that "change is preferred but NOT required".
What they did, managed to make the press worried about Nintendo's future plans. In my opinion they lost the battle there. Had they done it the other way, they could have the majority of the press on their side, being really excited with the console and hyping it as well (i sense some worrying even in positive articles about the revolution). All they need to pay attention to, is the way the console is presented to the consumers and that will be important in the console's success.
from the one the older users love to hate
CommanderSP
But i do not wish to talk about the actual revolution, but the way it was promoted. In short, i have a feeling they did everything backwards. If they had played their cards in a different way, then you would get more people really excited with the console.
E3 2005. Iwata presents the new console but only the box and not the controller. For the last year, people were thinking what sort of idea Nintendo came up with in order to evolve video gaming. Yet Iwata kept stressing the fact that this is going to change the way we play games, hinting that they do not care about conventional games anymore. Then last friday we saw the controller. While many applauded Nintendo's bold move, many hardcore fans got too worried about this new way to play games because "they will NOT play Zelda with that". Then we get a Nintendo representative saying that there will be a classic joypad addon which will enable to play SNES/N64/GC games with ease. What's more, IGN made a mock up of a controller which could look like the one Nintendo mentioned and i have to add, THIS bit of info, along with that picture puts everything back in order.
But how could have they hyped this better? Well for starters, they could have had a much much better show back on E3 2005. They could unveal the revolution and JUST the classic controller addon, with that mystery slot. Nintendo could still stress that it is what goes in there that will revolutionise everything. Their exact words could be "that controller is not as important as you may think".
Moving forward to summer 2005. Shigsy could let slip the fact that "games may not use that controller at all as what we made is sufficient to replace it" and have everyone confused and VERY interested. Then on friday, they could start by showing the classic addon. Then they would put the REAL controller and have one demo using its functions WITH the classic controller. Then they would take it out, put the analog addon and run the prime3 demo showing how that can fully replace the old controller in certain situations.
Nintendo made everyone think that they do not care at all about third parties and all they want is to "fix what is broken" and this impression is still present. However if they did everything backwards, they could still stress this innovation but keep the impression that "change is preferred but NOT required".
What they did, managed to make the press worried about Nintendo's future plans. In my opinion they lost the battle there. Had they done it the other way, they could have the majority of the press on their side, being really excited with the console and hyping it as well (i sense some worrying even in positive articles about the revolution). All they need to pay attention to, is the way the console is presented to the consumers and that will be important in the console's success.
from the one the older users love to hate
CommanderSP